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Aston Martin signs Tom Brady to multiyear endorsement deal

Aston Martin signs Tom Brady to multiyear endorsement deal
Published On: Fri, May 19
Jan 1, 2017; Detroit, MI, USA; Detroit Lions punter Sam Martin (6) makes a hand signal before the game against the Green Bay Packers at Ford Field. Packers won 31-24. Mandatory Credit: Raj Mehta-USA TODAY Sports

You can pay to work out like Tom Brady and eat like him, but if you're planning on driving the same car as the New England Patriots quarterback, it's time to check that bank account.

British car manufacturer Aston Martin announced Friday that it had signed Brady to a multiyear endorsement deal. Brady will be driving and pitching the DB11, a car that starts at $211,995.

"We're looking for partnerships that make the brand resonate and to make sure people know who we are," Aston Martin's North American president Laura Schwab told ESPN. "Tom and Aston Martin are similarly aligned in their path to excellence.

The 104-year-old handmade car brand recently embarked on a plan that includes a wider outreach and a greater diversification of its portfolio of cars.

"As a long-time fan and driver, I am honored to join the Aston Martin team at this special moment in the company's history," Brady said in a statement.

Because of the price of the car, Schwab said it might be hard to tell if Brady's connection helps sell them, but monitoring media impressions and awareness is an easier metric to assess.

Read the complete news article here...


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